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About Reebok

Reebok was founded in 1890 in a tiny village near Bolton, United Kingdom by Joseph William Foster who manufactured regular running shoes. A brainwave led him to create a novelty spiked running shoe which became an instant hit. He was later joined by his sons in 1895 and they named their organization J.W. Foster and Sons. Almost six decades later, the grandsons Joe and Jeff Foster renamed it Reebok inspired from ‘Rhebok’, an African antelope. In 2005, Reebok turned subsidiary for the German firm Adidas. Reebok Footwear has manufacturing units in more than 14 countries all over the globe while Reebok Apparel has them in around 45 countries.

Inspired by the American sense of fitness in life, Reebok has always looked at designing things which are fit for both sports and everyday life, branding them 'fit life'. Producing and marketing a wide range of footwear, clothing and accessories  for men and women, Reebok has always challenged the status quo. With a firm heritage of authenticity and innovation Reebok has been a market leader in fitness wear for a long time. Reebok is the official sponsor for National Football League, Canadian Football League and is endorsed by famous names like Lewis Hamilton, Amelie Mauresmo, Thierry Henry, Ryan Giggs and many more.

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