Axe

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Axe Products

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About Axe

Axe, the iconic youth brand of men’s deodorants and colognes, was first launched in France in 1983, by multination Corporation Unilever. In 1985, seeing the overwhelming response, Unilever launched the brand in UK and other parts of Europe. The Axe fragrances are designed by famous fragrance designer Ann Gottlieb. In the UK market, Axe operates as Lynx due to copyright problem. The deodorant was then taken to Latin America, Asia and Africa and every where it received favorable responses. Axe has been known for its naughty, provocative advertisements that represents the Axe male as an object of desire by all women. These advertisements received a lot of criticism from many parts but ultimately went ahead to fulfill its purpose of making people sit back and notice.

Axe, the most popular brand of men’s deodorant, operates as a part of Hindustan Unilever in India, where in was launched in 1999. Apart from deodorants, Axe product offering includes Shaving Gel, Foam, After-Shave lotion, and Cologne Talc for the Indian market.

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