L'Oreal

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About L'Oreal

‘Because we are worth it’, a tagline which finds place in almost every beauty conscious household over the globe! L’Oreal Cosmetics is the largest beauty and cosmetic company in the world. With its headquarters in Clichy, France; L'Oreal is an ace when it comes to nanotechnology patents in the United States.  Set up in 1909 by chemist Eugene Schueller, it all started with the invention of his own hair dye ‘Auréale’ which he would sell to hairdressers and salons. This was the DNA which would take L’Oreal forward and create history in the coming years. Spearheading research and renovation in the beauty industry, by 1950s the company had grown from a research team of three to that of a hundred strong one.

By 1957 under the leadership of François Dalle, L’Oreal started to spread its roots all over the globe and it was an era of acquisitions. Most notable amongst among their dealing was the purchase of ‘The Body Shop’ in 2006. A massive controversy marred L’Oreal in the late eighties for their animal testing methods. By 1989 the organization brought out the official proclamation that they had stopped all animal testing. With the widest range of products in the world concentrating on make up, skin care, hair care, hair colour, sun protection and perfumes; L’Oreal continues to be the fore runner in the beauty care segment.

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