Nivea

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Nivea Products

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About Nivea

A global skin care brand, Nivea was found in 1882 by a pharmacist Carl Paul Beiersdorf . Today it is owned by the German company Beiersdorf and has a legacy of more than a century of skin care behind it. In 1900 the new owner Oskar Troplowitz developed a new type of skin cream with 'water in oil emulsion' model using Eucerit which is the first one of its kind stable emulsion. Derived from the Latin word ‘niveus’ the term means snow white, synonymous with the color of almost all of Nivea products. By the 1930s Nivea had started selling an assortment of body and hair care products which includes moisturizers, tanning creams, shaving creams, facial toners and shampoos.

By the 1980s Nivea had expanded to a number of countries in the world including Germany, Austria and Switzerland. Nivea was at last looking at a global outreach in the segment. Acquiring a lot of organizations in the process, Nivea celebrated its ‘100 years of skin care’ in 2011. Over the years Nivea became firmly associated with the idea of soft, well moisturized skin and today Nivea has a number of ranges including Nivea Body, Nivea Visage, Nivea Hair Care, Nivea Beaute, Nivea Sun and Nivea Baby.

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