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Olay Products

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About Olay

Owned by Procter & Gamble, Olay is one of the leading skin care brands with a presence in most of the countries on the globe. It all started in 1949 when Graham Wulf came out with a concoction named ‘Oil of Olay’. It was the spin of the term ‘lanolin’ which was a key ingredient used. A crowd puller, this pink fluid was rather different from the other creams which were found in the market at that time. Wuff and his partner Jack Lowe marketed this unique product and the rest is history. With a fantastic marketing strategy which would not label Oil of Olay as a beauty fluid or moisturizer, advertorials and print ads were used to lure the customer to the mystery product.

Sold under the name Adams National Industries, they were sent to pharmacies and stores only based on customer demand. Later as sale picked up drastically, the company started marketing the product internationally and did a nomenclature makeover by introducing it as Oil of Ulay in UK and Ireland, Oil of Ulan  in Australia and Oil of Olaz  in France, Italy, the Netherlands and Germany. With expansions all over the world, today Olay has a wide range of personal care products which include Olay Complete, Total Effects, Professional, Regenerist, Quench,White Radiance and Olay Vitamins. Olay Regenerist was named the best anti ageing cream by the consumer association in 2006.

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