Nautica

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About Nautica

This leading lifestyle brand is a part of the VF Corporation and was formed in 1983 by Taiwan-born designer David Chu! Nautica boasts of a fantastic range of men’s, women’s and children’s apparel along with accessories, fragrances and a well set home collection. The brand flaunts designs which are incredibly crisp and unique. It all started when David Chu came over to New York with an aim to become an architect but ended up realizing his true goal; designing. In 1984 he launched the range with just six designs but that was just the start, today Nautica has a global presence with twenty different lines and seven business units. State-O-Main bought the organization in the same year and a decade later rechristened it Nautica. VF Corporation bought the firm in 2003.

The logo in its own strength defines exactly what Nautica stands for. The logo is of a J-class sailboat and exudes the message of excellent design, quality craftsmanship and harmony in form and function. Nautica looked at branding itself as a signature, unique and stylish design house and rarely experimented. This was their strategy to look at brand loyality and stick to a niche which was just theirs. Nautica indulged in so many things that soon it was felt that one could actually live ‘Nautically’. Driving in a Nautica inspired car in suit designed by Nautica with eyewear from the same and later returning to slip into pajamas by Nautica, kissing the spouse ( clad in Nautica ofcourse) and resting on Nautica’s home couch watching some America Cup highlights of Stars and Stripes ( sponsored by Nautica) with Nautica’s Latitude smell on; all along.

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