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About Jaguar

Jaguar, belonging to the Jaguar Cars Ltd is a mark of British luxury and style. The company, headquartered in Whitley, Coventry in England, started as the Swallow Sidecar Company by Sir William Lyons and William Walmsley in 1922. Jaguar belongs to the Jaguar Land Rover business that is in turn owned by Indian automobile major, Tata Motors. The brand name has stood for elegance, agility and swiftness, very much like the animal that represents the brand and its logo. The brand enjoys the patronage of British royalty.

Initially the company made motorcycle sidecars and then moved onto making passenger cars. The company began getting commercial success post the World War II period with the introduction of sports cars. These cars were priced very highly but gained popularity for their luxurious appeal. Soon jaguar cars came to be recognized for their powerful engines that that went into the street cars and the winning cars of Grand Prix. In the late 1960s, Jaguar merged with British Leyland however the relationship did not last very long. In 1984, Jaguar became a separate entity and got listed in the London Stock Exchange. Ford Motors bought the shares of the company in 1989, after which Jaguar became a part of Fords. However Ford failed to make any profits from Jaguar and in 2008, it was sold off to Tata Motors. 

The Jaguar line of fragrance for men was launched was first launched in 1988. In 1993, the first fragrance for women, a floral scent by the name of Miss Jaguar was launched. Subsequently many more fragrances were released under the brand. Soon Jaguar fragrances became a symbol of exclusively and exceptional scents and were regularly brought by the lovers of the Jaguar brand.

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