Carolina Herrera

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About Carolina Herrera

Carolina Herrera Ltd is luxury brand that goes by the name of its designer Carolina Herrera, an Venezuela born American designer who launched the brand in 1980. Born and bred in a rich, aristocratic family, Carolina Herrera was a just a socialite in New York, who was often named as one of the most well dressed women in the international circle. Inspired by the raves she gathered, Carolina gave birth to the brand of women’s wear which became a sign of femininity and elegance.

Carolina Herrera saw modest beginning in 1980, when she launched a line of clothing with just about 20 dresses made by her dressmaker for her in Caracas. She hired a Park Avenue apartment and invited her friends and acquaintances for her display. Her collection became popular in no time and she had orders from big fashion retailers. However, she Carolina had no formal company. Moreover, had little business sense and very less knowledge about the ways of the fashion industry. Nevertheless she had friends like publishing tycoon Armando de Armas, who helped her set up a company and find a retail space in the heart of New York’s fashion street, Seventh Avenue. The company started with about 12 employees and launched its first collection in April 1981. In a short period of time, she had her socialite friends as her loyal clients. The business grew very soon and she began to have rich and famous women like Ester Lauder and former First Lady Jacqueline Kennedy Onassis in her clientele. In 1986, Carolina Herrera designed the wedding dress for Caroline Kennedy in 1986 and after that she became a popular name in every North American household and since then there was no looking back. Her elegant gowns and bridal wear were soon followed by Carolina Herrera fragrances that were launched in 1988. She tied up with Spanish cosmetics company Puig for producing the fragrances. Herrera for Men was launched in 1991 and thereafter new products were regularly added from time to time.

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