Guess

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About Guess

Guess is a revolutionary fashion brand, started by four brothers - Georges, Armand, Paul, and Maurice Marciano in France in the 1970s. The brand is most famous for its jeans and fashion accessories like watches, jewelry and perfumes. The jeans were originally designed by George Marciano for their family run retail store in France. The brothers shifted base to the United States and founded Guess Inc. in Los Angeles in 1981. Guess launched a three zipped women’s jeans called ‘Marilyn’ first and the men’s line was launched only in 1983. The brand is known for timeless, sensual designs that are always very fresh and chic. The jeans that were stone washes and were in lighter shades than other regular denims sold by the competitors became a rage with the youth in the 1980s.

Guess introduced its first fragrance called ‘Original’ in the late 1980s in partnership with Revlon. From 2003-2009, license to manufacture Guess fragrances laid with Parlux after which Guess began a partnership with Coty.

The company designs, markets as well as distribute its products for both men and women. The categories of kids and baby apparel, watches, footwear, belts, fragrance, jewelry, swimwear, handbags, small leather goods, eyewear, and leather apparel under Guess are licensed to be manufactured and distributed by other companies. Guess is recognized for its strategic and creative marketing techniques that have taken the brand to great heights.


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