Giorgio Armani

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About Giorgio Armani

Giorgio Armani is one name to reckon with in the world of luxury menswear. Touted as the most successful Italian designer ever, Giorgio Armani founded his company Armani in 1975 that had an annual turnover of above US $1.6 billion in 2011.

Piacenza, Italy born Giorgio Armani tried his hand at several fields before discovering his love and knack for fashion designing. Initially Giorgio went to study medicine but dropped out after two years to join military service. After finishing his brief stint in military, Giorgio Armani entered the world of fashion as a window dresser in a department store in Milan. Giorgio learnt more about fashion, classic style on his trips to the UK. Later he worked for designer Nino Cerruti, known for mens designer wear. Armani has always been known for its clean cuts and fine tailored lines. In 1974, Armani launched his very own men’s line. This was followed by women’s line in the next year. Soon other categories like Junior, Underwear, Swimwear and Accessories came in. In 1981, Emporio Armani and Armani Jeans were launched that were slightly cheaper than the regular range. The brand grew profusely in the 1970s and 1980s. The company licenses its brand name for accessories and perfumes. The fragrances were launched in 1982, in partnership with L’Oreal cosmetics. The designer says that he draws most of his inspiration from the regular people on the street. According to him, clothes should be such in design that makes them wearable; they should not be just pretty and simply exhibiting the drawing skills of the designer.

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