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About Estee Lauder

New York City based Estée Lauder Companies, Inc. is one of the most renowned manufacturers and marketers of Estée Lauder brand of cosmetics, skincare and fragrances. The group includes high end luxury cosmetics and makeup brands like Estée Lauder, M.A.C, Bobbi Brown, Prescriptives, La Mer, Jo Malone, Tom Ford Beauty and Smashbox. Besides it also oens prominent skincare brands like Clinique, Origins and Ojon. Estée Lauder  is also into Fragrance Licensing and is a Creative Incubator for many big labels like Aramis, Lab Series Skincare For Men, Tommy Hilfiger, Kiton, Donna Karen, Michael Kors, American Beauty, Flirt!, GoodSkin Labs, Sean John, Missoni, Coach, Grassroots Research Labs and Ermenegildo Zegna. It entered the fragrance segment in 1953. In the salon and pharmacy segment, the brands like Aveda, Bumble and bumble and Darphin belong to the group.

As the name suggests, the parent company was founded by a woman named Estée Lauder and her husband in 1946. Lauder gained her first insights into cosmetics from her uncle Dr John Schotz whohad a company called New Way Laboratories that was into making beauty products. After finishing school, Lauder began selling the beauty creams made by her uncle’s company to beauty shops, beach clubs and resorts. The products began to gain popularity in the local salons and Lauder marketed them to all and sundry. Due to her persistent efforts, in 1948, Lauder gained a counter space in New York City department store at Saks Fifth Avenue. Lauder used that space to gain more and more customers through her personalized selling approach. There was no looking back after that and the company grew over the next decade. In 1960, Estée Lauder touched foreign shores in for the first time by getting to sell in Harrods department store in London.

Estée Lauder over the years became a highly revered brand in the fashion world. Many prominent superstars became its spokesperson, including Karen Graham, Bruce Boxleitner, Shaun Casey, Willow Bay, Paulina Porizkova, Elizabeth Hurley, Carolyn Murphy, Anja Rubik, and actress Gwyneth Paltrow. The major shareholder of the group is still the Lauder family, which controls about 70% of voting shares, and Estée's son Leonard Lauder is Chairman Emeritus of the Board of Directors. William P. Lauder, a grandson, is Chairman of the Board and Executive Chairman.

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