Ed Hardy

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About Ed Hardy

Don Ed Hardy is an American artist from Southern California, the US who is often called the "Godfather of tattoo art". Hardy rose to fame for his tattoo work and his apparel and accessories brand Ed Hardy. Hardy went to San Francisco Art Institute from where he graduated with a Bachelor of Fine Arts in printmaking. Later in 1973, Hardy went to Japan and learnt tattooing from Japanese classical tattoo master Horihide. Hardy slowly became renowned for his art, in which he incorporated his American style with the classic Japanese tattoo art. Hardy began his first business by forming Hardy Marks Publications that published tattoo art book called TATTOTIME which popularize the art in the whole of United States.

In 2002, Hardy licensed his namesake brand to Ku USA to create a line of apparel that would project his art. The two companies got together to form a new business entity, Hardy Life LLC, to which belongs all the trademarks Hardy and copyright to all his images. In 2004, fashion designer and French entrepreneur Christian Audigier was licensed to produce a line of clothings under El Hardy’s brad name. Christian Audigier tried to market the products directly to celebrity clients as well as open retail outlets in posh, fashion districts of various cities across the globe to sell the same. In 2009, Iconix Brand Group, a brand management company from New York, acquired 50 % stake in Hardy Way, LLC.

Hardy's designs are punkish, edgy and appeal a lot to people who love the rock culture. They carry a sophistication and depth that is unmatched in the tattoo art world. Ed Hardy has a range of fragrances for both men and women. El Hardy’s first fragrance was for women and was launched first launched in 2008 by Christian Audigier. It became an instant hit.

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