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About Diesel

The Italian designer brand, Diesel S.p.A, known for ready to wear casual apparel for men and women was established in 1978 by Renzo Rosso. The company is based in Breganze in northern Italy and has about 18 subsidiaries across Europe, Asia and the Americas. The luxury brand of Diesel is most popular for its high priced jeans, which have always been known for its innovation in design and for setting the styles that the world follows. Back in the 1980s, it was Diesel, which, in an attempt to differentiate their jeans from other high street fashion brands, started the trend of worn out look of the jeans that were pre washed and had holes in them. The brand began with an image that is tough, wild with a love for adventure; someone who loves living on the edge. In the modern times, it has come to display a persona that is of conscious hedonism and is an urban fashion brand that the youth reckons with.

The company has more than 400 stores across the globe and also sells in numerous retail outlets across 80 countries. The brand Diesel licenses its name to several manufacturers of sportswear and kids wear and range along with accessories like watches, leather goods like wallets and handbags, eyewear, furniture, footwear and fragrances. The fragrances under this brand can be classified as fun-filled and youthful. The most popular fragrances of Diesel are Only the Brave, Fuel for Life.

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