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Yardley of London Products

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About Yardley of London

Yardley of London is a traditional British cosmetics brand selling soaps and perfumes. It is regarded as one of the oldest cosmetics company in the world. Established in 1770, Yardley had already becomea major producer of soap and perfumery by the beginning of the 20th century. In 1921 Yardley received its first Royal Warrant. Today, Yardley holds two Royal Warrants.

Yardley's product offerings include perfume, bath and body luxuries, skin care, and hair care products. The colour cosmetics range of Yardley has been discontinued.

In October 2005, Britain's fifth richest Asian family, the Jatanias, bought out Yardley for £60 million and integrated it into its Lornamead company. In 2009, Wipro Consumer Care and Lighting acquired Yardley in certain markets including Asia, Middle East, Australasia as well as North and West Africa for $45.5 million.

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