Matrix is an American brand of professional hair salon products famous all over the world.
The company was founded in 1980 by a couple, Arnie and Sydell Miller who were themselves hair dressers. It is now a part of the L’Oreal group.
The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, over two decades later, their original ideas still stand strong and Matrix is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Amplify, Sleek.look, Vavoom, Curl.life, Color.smart, Opti.smooth, SOCOLOR and Color Sync.
Matrix was launched in India in February 2005. Internationally, Matrix is present in more than 2, 00,000 salons across the globe and is the No.1 professional products brand in America and a leading brand in Europe.