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Playboy Products

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About Playboy

Playboy Enterprises, Incorporated is owned by Hugh Henfer and is a global media and lifestyle company. Found in 1953, it started with the Playboy magazine, catering to a wide range of adult entertainment. Soon Playboy was the undisputed leader of adult entertainment all over the globe. Today Playboy Enterprises has three business segments which include the publishing division for the magazine, entertainment division for the electronic assets and the Licensing segment for giving out the licenses of Playboy name and the famous bunny logo to third parties for their use.

Playboy Fragrances come under the Playboy Licensing Segment and are under the license to Coty. Under this license a number of fantastic fragrances for men are produced and marketed which include the famous Hollywood, Malibu, Miami and Vegas range and the recent launches of Ibiza, London Playboy, Play it rock and of the like. In 2005, Playboy Licenses was one to be listed in the Top 50 World’s Largest Licensors. Coty Inc. which owns the license is the largest fragrance producer in the world and creates fragrances for a number of celebrities and brands, all over the world. This century old manufacturer founded in 1904 brings out some of the finest perfumes in the fragrance world.

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